4 Strategies to Build Your Fitness Clientele: Increase Client Base and Revenue

May 06, 2019

For some people, sales are easy. They have a natural Dale Carnegie-esque charisma about them, and are able to sell sand in the desert. For others, like myself, prospecting and closing sales in fitness feels excruciating. It’s uncomfortable asking individuals to part with their hard-earned money for your services. I briefly worked at a…

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Fitness Instructor Dilemma: Choosing the Right Fitness Studio

April 12, 2019

Finding the right fitness setting to instruct in can be a tough choice. From the industry’s biggest fitness chains to individual studios, there are an endless amount of options to choose from. After working as a Pilates instructor and personal trainer for close to a decade, I’ve had experience at numerous settings, from big…

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What is Personal Trainer Insurance?

December 03, 2018

A personal trainer insurance program is a combination of general liability insurance, professional liability insurance and abusive misconduct insurance (sexual abuse, physical abuse, emotional abuse). It may cover claims related to the daily operations of your personal training business. For example, if one of your clients injures themselves while following your direction or you…

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Yoga Is for Runners Too – but Runners Aren’t Yogis

October 12, 2018

With the weather cooling off and marathon season just around the corner, you’re bound to see an influx of runners in your classes this fall. Indeed, yoga is a great cross-training workout for other athletes, particularly distance runners, whose muscles are tight from logging (literally) hundreds of miles per month. It’s exciting to have…

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7 Tips for Creating a Fitness Business that Stands Out

October 12, 2018

Equipment, check. Towels, check. On a low budget, what can personal trainers and fitness instructors do to differentiate themselves from the competition? For personal trainers with their own studio, it’s tough to compete with the amenities huge gyms offer. Luxury bath products are nice, but they’re not in everyone’s budget. Here are some simple…

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