How to Grow Your Yoga Business (Part II)
In Part One of “How to Grow Your Yoga Business”, we explored teaching private sessions and leading workshops to supplement your income and expand your network. Leading retreats and offering online classes are two more ways you can grow your business.
1. Leading Retreats: Leading a yoga retreat can be fulfilling and rewarding, both financially and professionally. Retreats can act as a catalyst for growth for your students and you as an instructor. Beautiful surroundings, quality time in nature, and the energy of a dedicated community of yogis creates an effect that draws many instructors and practitioners back year after year.
Yoga retreats are growing in popularity, as more people want vacations that improve their well-being and inspire lasting, positive change. Designing a successful retreat means laying the groundwork for a transformational experience. The location, meals, and the selection of activities can all make or break the experience. For some, organizing a retreat may seem daunting. The following are some ideas to help make planning more manageable:
- Rethink the Location: A retreat center in India or a beach in Costa Rica may come to mind when thinking of retreat destinations. However, a location within driving distance or a short flight away may offer the tranquil environment, outdoor activities and amenities you are looking for while making planning less complex.
- Research Retreat Venues: Look for venues that frequently host retreats, as they may offer standard contracts and packages designed for retreats. This can simplify the planning process and make the total costs more transparent. They are also more likely to have a dedicated yoga space and an ample supply of yoga props for safely teaching all levels of students.
- Consider Co-Leading: Think about co-leading a retreat with a more seasoned retreat leader or peer interested in leading their first retreat. You can share the planning workload, venue costs and marketing efforts. You can also leverage each other’s networks to boost enrollment.
- Check your Liability Coverage: Review your liability insurance to ensure you have adequate coverage. If you are considering an international retreat location, confirm that you have international coverage. Create a liability waiver for attendees to sign when enrolling in the event.
2. Offering Online Classes: By offering classes online, yoga instructors make their classes available to students anywhere, at any time. This flexibility is a big perk for students and instructors. For instructors, it means a less hectic work schedule and avoiding lost income while on vacation. It is also a way to earn passive income by filming classes you are already teaching. Likewise, students appreciate the ability to practice at home around their schedule or from the road when traveling.
At a high-level, there are two primary ways of offering courses online:
- Create your own virtual yoga studio online. A variety of technology platforms are available for a monthly or annual fee that help to design your site and distribute content. You can customize the site with your branding and content, choose your own pricing and build membership packages. You simply upload your own audio, video or PDF files, and students can stream your classes from any type of device. Some platforms allow you to stream live classes, as well.
- Partner with a digital outlet. Another option is to partner with a digital outlet to provide videos or audio content that they offer to their subscribers. Depending on the pay structure, instructors are paid per class download or per student referral to the site.
With ample technology solutions to host and distribute your content, you can focus on filming your videos. Be patient with yourself as you get comfortable in front of the camera. Focus on your message and the students you will be helping by sharing your wisdom. Each step is bringing you closer to launching your online business.
The information provided herein is for informational purposes only. ProSight Global Inc., and its subsidiaries and affiliates (“ProSight”) strongly recommends that instructors consult with their own legal counsel prior to requiring students to sign a liability waiver. Those who use a liability waiver assume all liability with respect to the use of a liability wavier. You are fully responsible to comply with all local, state, and federal laws related to the use of a liability waiver. ProSight shall not be held liable for any direct, indirect or consequential damages resulting from any use of a liability waiver.
About the Author:
Debbie Fox-Lopez is a 500-hour certified yoga instructor. She discovered yoga in her early 20s as a way to unwind from a demanding corporate job and to cross-train for long-distance running. After experiencing the positive effects of yoga on her body and mind, she was determined to learn as much as she could about the practice and to share it with others. She completed her 200- and 300-hour yoga teacher trainings with YogaWorks in the San Francisco Bay Area and in NYC. She has taught in both corporate and studio settings and is inspired by helping others improve their quality of life through yoga. She loves spending time on and off the mat with her two young daughters, husband and dog.