4 Tips For Adding Wellness Coaching To Your Fitness Business
The wellness industry is exploding, where some experts valued it as a $4.2 trillion industry back in 2017. One trend in this industry is wellness coaching. A wellness coach helps their clients make positive changes in their health. One way that fitness instructors, nutritionists, and others in the health space can increase their business is through coaching. Erin Rachel Doppelt, M.A., is a meditation educator, spiritual counselor, business coach, and wellness consultant. I had the pleasure of speaking with her earlier this month to discuss her wellness journey and tips for success. She says the majority of her clients are yoga teachers interested in branching out into wellness coaching. She shares her top tips for wellness professionals interested in starting a successful coaching business below.
- Diversify your offerings: Doppelt has expanded her offerings to create a wellness brand. She sees clients in-person in Chicago, hosts retreats, has a podcast, works with corporate clients, and works with individual clients to obtain a mindfulness certificate via online coaching. (Doppelt says she leads her virtual sessions via Zoom, and uses a platform called Kajabi for her online courses and the certificate program). Point being: not putting all your eggs in one basket (i.e., just teaching in-person yoga sessions) is important. There are so many mediums available to help spread brand awareness-why would you rely on just one?
- Take advantage of free marketing opportunities: Doppelt says she has created a six-figure wellness coaching business with zero marketing budget, relying exclusively on social media, especially Instagram stories. Doppelt notes that you don’t need thousands of followers to see the benefits of social media. “Your Instagram presence doesn’t have to be huge. If you have 50 followers, you can pick up a handful more with your stories alone.” Doppelt says it’s important to tailor social media outreach to your ideal client demographic. She notes that if your ideal customer is in their 40’s, 50’s, or 60’s, you should concentrate on Facebook, while those 40 and younger typically spend most of their time on Instagram.
- Don’t be afraid to sell yourself: Doppelt says that many fitness instructors don’t know how to gain one on one wellness clients because they don’t know how to market themselves. Doppelt says there is not necessarily discord between the two. “We’re taught [in yoga] to show up for your great work. If you’re speaking authentically, if you’re coming from a place of wanting to be good for the self and those around you, marketing is not a bad thing.” She emphasizes this need to speak authentically to your audience. “If you are moved by the message, it will move others.”
- Don’t give up: Lastly, Doppelt says that one of the most important things to keep in mind is to be resilient while growing your brand. “Nothing is a waste of time. Every guest post, email outreach, conversation, or free consultation-you never know the weight of it.” She says that for the first three years, 50% of time spent on marketing led to nothing at the time. But the connections she made bore fruit later on. “It all flowed back to me years later.”